A small perfume house in the valley.

Kayra began in Lal Bazar, Srinagar, with a simple idea: a fragrance can hold a place. The valley gives us our references — snowmelt, walnut wood, chinar bark after rain, the sweetness of an orchard in spring.

Every fragrance is a non-alcoholic eau de parfum. We blend in small batches, fill by hand, and box each bottle in black and gold before it leaves the workshop. There are four fragrances today; we would rather have four we believe in than forty.

We are a young brand and we sell directly. If you write to us, you reach the people who made your bottle.